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   Author  Topic: Surviving sponsors  (Read 303 times)
Rhune
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Surviving sponsors
« on: Sep 13th, 2002, 8:54am »
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http://www.tvinsite.com/broadcastingcable/index.asp?layout=story&doc _id=101164&display=breakingNews  
 
Surviving sponsors  
Broadcasting & Cable  
9/9/2002 10:49:00 AM  
 
CBS is lining up fewer sponsors for the upcoming fifth edition of Survivor (this one in Thailand), relying more on traditional ad buys in both the upfront and scatter markets to support the show.  
 
So far, two-and-a-half sponsors have signed on, the fewest of any show to date. The first two editions had nine sponsors each, while the next two had five to six each.  
 
Those signed on for the Thailand installment, which debuts Sept. 19, are General Motors Corp. and Visa International Service Association as full sponsorships, and RadioShack Corp., which described its participation as a half sponsorship that does not include product placement.  
 
CBS doesn't preclude others, but sources there said the show is already pretty well sold. Nobody was commenting for the record, but the sponsorship packages are said to be valued in the $12 million-range, on par with packages in other Survivor editions.  
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