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« on: May 4th, 2016, 9:03pm » |
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Fujian is the largest Sports shoes Production base coach outlet value spree , in the Minjiang River and Jinjiang River Delta region's sports shoes manufacturers gathered numerous international Brand OEM orders are most of the world gathered here, therefore, Li Ning Company set up to spend a lot of money Shoes Development center on the site rather than other places in Fuzhou. Such a gathering of human resources and production resources, why not be able to place the birth of marketing the country's brand Pepsi shoes, and his later followers to actual market performance of the above questions answered. Since 1998, China introduced technology and trade enterprises in Fujian Strategy Of transition from a traditional foreign trade enterprises in transition to become domestic-based branding company. They become common practice in 2000, this initiative, Pepsi, and followed Anta shoes shoes become the object of the industry to follow. Changes in the international market trends, the domestic market consumption by the two major reasons why a large number of international brand OEM processing and the accumulation of substantial wealth Private enterprise Do not choose not to re-most of them embarked on the road brand. Only, Hua Fu, technology and trade than they were just early coach handbags outlet , but the difference this time is set for later ones insurmountable barriers. Basically said that from China Fujian Technology and Trade to the successful transformation of PepsiCo shoe is contradictory unity of a brand to create a miracle. From the beginning to now, China has been Welfare technology and trade to address the three major conflicts: First contradiction is the contradiction between strategic choice of enterprise transformation, from the trend, foreign trade enterprises to succeed in today's rapidly changing market, maintain long-term business profitability and take the industry have to go do the brand is a choice, but from an export-oriented international Trading Enterprise transformation into a domestic market of brand marketing company, is indeed a big challenge, enterprises of past experience, human resources and market pressures and brand Operation Formation of a contradiction, and calm the market will not give you the time you solve the problem. (Same problem as a large number of OEM processing enterprises in the body, they look more difficult than the foreign trade business class, the specific reasons for this not to undertake elaborate); Second conflict was the question on the product positioning coach outlet clearance , in the end do sports shoes or casual shoes, shoes with Pepsi for nearly a year's time to resolve this conflict, then they abandoned the original "sports shoes" in the market position, adopted the "popular shoe" market orientation, it seems as though playing with words Game In fact, a few simple words that change is behind the high tuition fees and costs; Third contradiction is the brand recognition of the value of conflict, initially to solve this problem, Hua Fu, technology and trade took nearly two years later the issue will be other form of decision makers in technology and trade in China before the blessing. From the beginning, technology and trade company in China, Fu, agents Advertising coach handbags sale , Distribution between agents of "Pepsi shoe" brand value orientation has many different views on the biggest contradiction is the relationship with Pepsi, pros and cons, and everyone can not tell until the "I century MAN "appearance, the market proved the effectiveness of this new brand strategy theory can be summarized as: a strong brand for the extension of a brand new product to build a sub-brand, and vice brands independently in the same time marketing Main brands accumulated a wealth of brand assets, then a virtuous interaction Cycle The beginning of this conflict resolution is not very clear objectives, but only slowly built this system, fortunately, Hua Fu, technology and trade to address this problem, the market has not yet appeared as many as now newcomers. When these newcomers are eager to solve their own brand strategy problem, Hua Fu coach handbags clearance , technology and trade have been bypassing this burden, began boldly staking their claims. I century, the brand strategy implementation MAN very important piece of experience in creative strategy is the use of media, from the set of CCTV broadcast a continuous live broadcast of 2000 to the present Olympics Great efforts will cast broadcast, from the "Sports Weekly" profiled sections to around Talent Market Recruitment Announcement aired on the cover ... ... the province when the province of advertising, the spent flowers, this study on the deep understanding of advertising media, not his newcomers can quickly learn to get. But, perhaps because of this reason I missed the launch of the new MAN century ad the best time. Advertising is social and cultural product Coca-Cola , Pepsi-Cola, Ericsson, etc. brand TV ads Have appeared in the virtual space coach wristlets outlet , digital space, three-dimensional images and other scenes, these no doubt the media hype hot. COM cultural map in the ad. Because of the frequent exposure of these big ads earlier, Pepsi shoes during the Olympic Games in September launched the "MAN has been mobilized to I century," the new advertisement broadcast in the post, no doubt impact the market weakened a lot. Author's Resource Box We are high quality suppliers, our products such as plastic injection molding machine , China small plastic injection molding machine for oversee buyer. To know more, please visits plastic injection machine.
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