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Asics Gel Lyte 5 Damen
« on: Sep 13th, 2018, 7:55pm » |
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2015 saw Adidas Gazelle Womensadidas release the Yeezy Boost 350 and the Ultra Boost—two of the brand’s biggest new sneakers in quite some time— and it felt like they were riding a wave that wasn’t going to crash. Word came out that adidas was set to launch a new sneaker at the end of the year, which was supposed to be one of its biggest projects yet, but no one knew what it looked like. Adidas said that it would borrow elements from three of its archival sneakers—the Boston Super, Micropacer, and Rising Star—to make an all-new shoe called the NMD, and it was slated to be the best shoe ever, or something like that.
The sneakers were unveiled at a huge event in New York City, and they were a touch underwhelming for the magnitude of the party. Then they released and sold out. Instagram pages Nike Air Max 90 Womens were devoted to the NMD, and then it happened: The NMD became one of the most Nike Cortez Donna talked about adidas sneakers. Colorway after colorway was produced, and people feared that it would go the way of the ZX Flux, a previous adidas shoe that was popular when it first came out, then became played out. But that didn’t occur. Every release was just as anticipated—or even more so—than the previous one. And the resale values skyrocketed, with the original version hovering at somewhere around $1,000.
The hype continued to grow on the NMD. Lines formed every time a new style of the sneaker was released, and the brand claimed that it was able to sell 4Adidas NMD Femme 00,000 pairs of the NMD in one day. The buzz didn’t stop, and people began searching for the NMD on the secondary market.
“We’re selling some of the more expensive, Primeknit pairs, but we’re Adidas ZX Flux Womens selling a lot of the lower-price point sneakers, too. We see a huge demand for it,” says Nike Air Max 95 Feminino John McPheters, co-owner of Stadium Goods, a reselling marketplace in New York City. “People aren’t buying them to collect them, they’re purchasing them to wear them. We get everyone buying them: sneaker kids, tourists, and adults who just want a pair of sneakers.”
Even though the sneakers are re-selling on a consistent basis, it’s not exactly the more-expensive pairs that people are going after. There are essentially two versions of the NMD that people are tracking down: one that comes with a Primeknit upper and a Boost sole that retails for $170, and another Nike Air Presto Dam one with a mesh upper and a Boost sole that retails for $130. The Primeknit pairs are the ones going between $400 -$1,000, depending on which version a person wants, and the cheaper NMDs Asics Gel Lyte 5 Damen can be had for $200 or less. What makes the shoe so popular isn’t that folks are sitting on them for a future investment, it’s a sneaker that people will wear the day they get them.
It’s signaling a change in the secondary sneaker market. With a majority of Jordan retros sitting on retailers’ shelves for weeks and months, the stores need something new to sell, and the NMD happens to be that sneaker.
“The adidas NMD is our most popular sneaker right now, over Yeezy Boosts and Ultra Boosts,” McPheters says. “I don’t have the exact numbers right now, but you can make a case that it’s the most popular sneaker in our store at the moment.”
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