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Nike only in Shanghai Huaihai Road on the layout
« on: Jun 12th, 2016, 8:05am » |
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In February, exports of goods to Quanzhou Ukraine 15.5 million yuan, down 64.4%, of which exports of footwear 2.73 million yuan, down 85% year on year. In fact, in recent years, due to the relatively low cost of Vietnam and other new Nike Air Max 90 Mens elements of "cheap" made in the region, which has begun to seize the Chinese shoe exports market share. Industry analysts told reporters that at present, Vietnam's footwear industry is the third largest export industry, after it has become China's second largest footwear exporter. Vietnam Customs Department statistics show that in 2013, Vietnam's footwear exports about $ 10.32 billion, an increase of 18%. The first half of 2014, Vietnam's footwear exports about $ 4.6 billion, an increase of over 20%. It is understood that due to the low labor costs in Vietnam, export products with strong competitiveness, attracting many foreign business orders. Vietnamese leather shoes and bags Statistics Institute show that the first half of 2014, Nike, Adidas, Puma and other companies which have a large number of orders in China and other places to Vietnamese factories. The company formerly only orders in China also plans to invest in Vietnam. However, Magang to the "Daily Economic News" reporter pointed out that China's exports to Southeast Asia manufacture the existence of relatively large challenge, but this is a different level of competition, this region of Vietnam better at low-end manufacturing, the fight cost advantage, China's enterprises in contrast, of course not have the advantage; but in terms of quality, our products still have the right to speak. Zhu Qing Hua said, to deal with Vietnam and some new "cheap" rise of the manufacturing area, the Chinese shoe should be on upgrading and restructuring product, quality, should not continue to struggle in the "price war". Recently, New York, people in the street will see a marked "NIKE" vending machine --fuelbox, there are Nike outfit - hat, T-shirt, socks, fancy you can take, but the only problem is that consumers have to pay for it how? cash? Credit card? no, no, no, if you are so simple to be called Nike's "new marketing", you have to use that you have shed the "sweat" to pay for these goods. Consumers must first have Nike Fuelband sports bracelet with Fuel Points in exchange for goods (Note: Fuelband Nike launched a wearable fitness tracking device by the motion of the user's monitor will give their Fuel Points) and the machine only accept "Fuel points available within 24 hours, rather than historical cumulative score" user. In addition to the contest advertising and endorsements in the game, outside the stadium also sports brand commercial athletics. RET Rui Yide released "sports brand development trend research" Nike Air Max 90 Womens report shows, sports apparel and footwear brands began to evacuate shopping center, with more experience of independent stores and concept stores appear. It is understood, Nike, adidas, Mizuno shoes and other clothing shops on the street shop about 40 percent, and this percentage is increasing every year. The report shows, sporting goods retail industry is experiencing 30% -50% a year of rapid development. However, due to the high rent shopping center, most of the sports clothing and footwear brand in greater demand for the shop area, shopping center began to shift from street stalls. It is understood, Nike only in Shanghai Huaihai Road on the layout of the three concept stores, the largest area of ??a 3700 square meters and 1000 show a variety of seasonal products. To enhance the customer experience and increase the sense of New Balance 410 Womens instrument Product features, Nike almost with each individual store within a treadmill, combined with its professional App capture test runners posture, tailored to their customers shoes. Mizuno also the country launched the concept of running shop and Precision Fit precise foot measuring system, integrated consumer height, weight, walking habits and other information, through data analysis, their selection of products. Survey data show that, at present, sports clothing and footwear brand store location settled in the street stalls 37.59%, 33.07% chose to enter the shopping center or Ole, while the remaining 29.34% set point in department stores, supermarkets movement. After stripping Mall conversion mode of operation, due to the efficiency level of a single shop efficiency level for more than half, from about 6000-8000 yuan per www.freemaxuk.cc month, sports brand more popular brand set to open shop. RET Rui believes Italy and Germany, set store resource integration stronger, customers can extend the residence time, this way, you can store a collection of goods to maintain a rapid update rate and circulation rate, to promote sales growth. In general, the sports brand stores a single shop efficiency level of about 3,000 yuan per month, a collection of shops can be doubled on this basis. In addition to these modes, there are brand select On larger supermarket-type stores. As Decathlon area of ??more than 3,000 square meters and above, single-store efficiency level 800-1000 per month. In sports brand expansion, as the market segment of outdoor sports brand rise fastest. Since after the 2000 Northland and The North Face have entered China more than 70% within the store Nike Free 5.0 Mens opened in shopping centers and department stores. China outdoor sports brand is growing at over 40 percent per year growth rate. High-end outdoor brand Arcteryx, Mammut, etc. prefer stationed in shopping centers and department stores. RET Rui believes Italy and Germany, mainly due to high traffic commercial projects of this type will help to enhance brand awareness, so that the brand is well known to consumers in the short term. With the Japanese referee Yuichi Nishimura, in Sao Paulo, Brazil ITAR Gellar stadium that whistle, the quadrennial World Cup carnival month declared officially began.
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