xiaoxiangyu
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As primal as running
« on: Feb 3rd, 2017, 8:23pm » |
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Will Brooks Running be Nike Air Max 95 Womens making any resolutions this year?
Absolutely! 2014 was a huge year for Brooks – among other bell-ringing accomplishments, we reached half a billion dollars in annual sales in May (a huge milestone for Brooks!), celebrated our 100-year anniversary and moved into our amazing new headquarters in Seattle. But, we’ve only just passed the first water station! Our long-term goal is to become the number one choice for runners worldwide—one pair of feet at a time. We hope more runners will trust in us because we understand their running needs, their aspirations, their passions. We live for the run—it’s all we do. So our resolution for 2015 is to be the gear of choice for 1 million more runners worldwide.
Why are you so proud to be a part of Brooks Running?
Nike Air Max 1 Homme
I’m proud to be part of our incredible Asics Gel Lyte 5 Femmeteam because they embody passion, commitment and Asics Gel Lyte 3 Homme dedication to the runner. Thirteen years ago we made the decision to focus singularly on the run, rallying our entire team around the purpose of inspiring everyone to run and be active. Every day we show up and work hard to help runners be the best version of themselves through fantastic product experiences, best-in-class service and a celebratory Run Happy spirit.
Can you share some quirky holiday/new year’s traditions that happen at the Brooks HQ?
We have a fun tradition of gifting smoked salmon to a few lucky employees at our annual holiday event. As with all great traditions comes a great story. Years ago, when Brooks was struggling to find traction, we didn’t have a lot of money but still wanted to treat Nike Air Max Classic BW Womens our employees to a great gift raffle. Nike Air Max 2016 Dames A local Pacific Northwest seafood distributor Adidas Superstar Donne donated a bunch of smoked salmon to our holiday Asics Gel Lyte 3 Femme raffle, and thus the tradition was born. While the parties (and gifts) may have gotten bigger since then, we continue to raffle smoked salmon to remind us of our past. I personally think it’s one of the more coveted gifts!
As the CEO of Brooks Running, how do you measure success?
For me, the success of Brooks is based on how the brand is resonating with runners. As primal as running is, we will always measure our success by how relevant Brooks is to runners today. Every decision we make supports the end goal of improving the running experience. We must first earn runners’ trust with great gear and then reflect on, share and celebrate the power of the run in their lives.
May the new year bring PRs,Nike Air Max 1 Mujer Negro finish-line hugs, and plenty of opportunities to Run Happy!
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