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Nike Air Max Tavas Femme
« on: Aug 16th, 2017, 8:09pm » |
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In 19Adidas Superstar Dames 82, Nike released the Air Force 1, a basketball shoe that featured a revolutionary technological innovation: a pocket of air in the heel for cushioning and support. The shoe, although expensive at $89.95, was an immediate hit among players, from the N.B.A. to the Nike Air Max Tavas Femme playground, with professionals like Moses Malone and Michael Cooper endorsing them and wearing them during games.
Twenty-five years later, only Pistons forward Rasheed Wallace still wears the shoe in the N.B.A. But the Air Force 1, now priced at $80 for the basic white-on-white, is a far better seller than when it was introduced. Largely because of its popularity off the court, it has become the best-selling sneaker ever with more than 1,800 color combinations, many in limited editions that can cost thousands of dollars.
“It’s the No. 1 seller in the history of athletic Adidas Stan Smith Mujer footwear,” said Matt Powell, an analyst at SportsOneSource, a research and data firm in Charlotte, N.C., that follows the sporting-goods industry.
Nike declined to release sales figures, but Powell estimated that about 12 million pairs of the Air Force 1 were Nike Air Huarache Womenssold at its peak in 2005, and 10 million to 11 million were sold last year.
The shoe was originally popular in the East, and Nike is giving loyalists in Baltimore, Philadelphia and New York the chance to choose 1 of 25 of the most popular models to be re-released Adidas Superstar Dam Svart in those cities in the summer. Baltimore voted last month, and the Philadelphia balloting ends Wednesday. Voting in New York will take place Jan. 2-31.
That a 25-year-old sneaker was the best-selling athletic shoe last year reflects a change in an industry whose product is becoming valued more for its fashion relevance than for its performance.
Few people buy Air Force 1s to wear on a basketball court, and many collectors keep several pairs in pristine condition to protect their value.
Yet people are still unable to describe what has made the shoe so popular.
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