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Nike Air Max Thea Womens
« on: Sep 5th, 2017, 11:30pm » |
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The University of Oregon football players, staff and fans are not only preparing for the upcoming season but, thanks to a fresh philanthropic collaboration with Nike and OHSU Doernbecher Children's Hospital, are also ready to help "stomp out" something bigger than their Pac-12 competitors—pediatric cancer.
Elite performance uniforms and cleats—co-designed by cancer survivors Sophia Malinoski, 10, Ethan Frank, 13, and Joe MacDonald, 14—were revealed at the recent kickoff event at OHSU Doernbecher and will make their on-field debut September 9, when Oregon plays Nebraska.
Though sneakers and apparel designed by Doernbecher patients have been a part of Nike's ongoing support for the past 15 years through the Doernbecher Freestyle program—where Adidas ZX Flux Dam six patients each year get to work with designer and which has raised close to $17 million for the hospital since its inception—the Stomp Out Cancer initiative was the first time Nike got the Ducks involved and are having proceeds go to a specific cause in the hospital.
Doernbecher doctors chose Sophia, Ethan and Frank to each partner with an Oregon Football player and a Nike product designer to create graphics for the Ducks' special-edition gear that includes inspiring words and phrases, symbols of hope and images the children used to stay motivated as they were being treated.
"I thought of [the words] because I felt them when I was going through cancer, and I wanted to help other kids," said Sophia, who had a brain tumor. She also turned the second "O" on the uniform into a yellow cancer ribbon and had Donald Duck stomp on Nike Air Max Thea Femme cancer for a Adidas Superstar Damen fitting logo update.
Sophia, Ethan and Joe were all excited for everyone to see their work, not only on the helmets, jerseys, pants, gloves, cleats and tights but also on polo shirts, hats and the Air Max 90s.
"We've done some amazing things, but this is unique and has never been done before," said Paul Sullivan, the University of Oregon art director for Nike. "I think is going to greatly change the landscape of what is possible for what three brands can do to help fund local charities."
The idea to partner with the University came from a player in 2014, when Todd Van Horne, Nike's football director, came to campus to brainstorm ways they and Nike could work together to help end the fight against cancer. He said this will be Oregon's "most important uniform." After choosing the children in June 2016, the designers met Nike Air Max Thea Womens with the Nike Air Max 2017 Femme patients four times, the players twice and have been keeping their work a secret since.
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