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Adidas ZX Flux Womens
« on: Sep 7th, 2017, 8:56pm » |
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In case you hadn’t noticed, we’re throwing a month-long party here at Highsnobiety celebrating Air Max Adidas Tubular Womens Day. This year is also the 30th anniversary of Nike’s original Air Max 1—the first sneaker to introduce visible-air—and to honor the momentous occasion in sneaker history the brand is releasing the Air Max 1 Ultra 2.0.
The brand new silhouette is a recognizable close relative of the Air Max 1 which was re-released earlier this month. It shares the OG’s signature lines, colorway and shape, but the devil is in the details…
Developing something new is crucial when reworking one of Tinker Hatfield’s most innovative designs. The Ultra 2.0 features the super-lightweight cored-out outsole making it one of the lightest Air Max models ever. A clear and full “3.26” on the tongue references, of course, the original shoe’s anniversary date – Air Max Day.
Highsnobiety and Nike are celebrating the 30th anniversary of the Air Max 1 with Nike Roshe Run Dames an entire month of in-depth articles, personal stories and events leading up to Air Max Day 2017. Read how three real Berlin creatives realized their vision against the odds here, find out the how the original Air Max 1 and the new Nike “Master” release came about, and see how you and your ‘gram can get featured on Highsnobiety with our Nike Snobshots competition.
The sportswear brand that needs no introduction, Nike, has once again enthralled, excited and created a buying frenzy with the latest member to sprint into their Air Max family, the Nike Air Vapormax Flyknit. After much hype and anticipation, Nike released the new shoe through a simultaneous global launch that had sports fans and creatives alike in a celebratory mood on a day that has now become an institution - March 26th 2017, otherwise known as Air Max Day. For Nike Air Max 90 Femme not only were we celebrating the Day, but also the 30th birthday since the creation of the one that started it all, the Air Max 1.
With the Greek capital also in the mood, Yatzer laced up its favorite Nike's as we joined more than 500 other RevolutionAIRS at the KISS MY AIRS / ATHENS ON AIR Nike Air Huarache Damen party on the rooftop of Bios, which was organized to perfection by the event production company, Yard. Yatzer's Founder and Editor-in-Chief, Costas Voyatzis, was also on hand, not only as one of the leaders who guided a bevy of Air-wearing runners across Athens' downtown to the venue, he also Art Directed the amazing, aerial photo exhibition by photographer, Costas Spathis. This featured the favorite city neighborhoods of five true Athenian RevolutionAIRS (such as Mr. Yatzer himself, track and field champion, Anastasia Karakatsani, graffiti Adidas ZX Flux Womens artist, Same84, vlogger imikriolandeza - aka Danae Georganta - and Greek actress Youlika Skafida) which were featured in five enormous, colorful photo boxes all around the rooftop venue.
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