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Adidas ZX 750 Dame
« on: Sep 7th, 2017, 11:50pm » |
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If Nike is feeling the pressure, it’s hard to tell in Beaverton. Holts, like everyone else the company makes available during a daylong press tour in advance of the March VaporMax release, speaks with breezy confidence. “If a serious runner Asics Gel Lyte 5 Femme wants to buy this and use it as their primary running shoe, that is what this thing is designed, developed, and engineered to do,” he says. “But if it’s somebody who wants to wear it as more of an expression, that’s fine, too.” Holts is echoing the words of Chief Executive Officer Nike Air Pegasus 83 Hombre Mark Parker, who spoke about the shoe a few months earlier on an earnings call. “It’s a great example of an innovation that stands at the intersection of high-tech, pure function, and aesthetic beauty,” Parker said. “We expect big things from [it] in running, and we have an ambitious road map to bring it to life through other sports.”
If all goes according to plan, the VaporMax will recall past glories like the Air Max, seizing back momentum from Adidas and reaffirming the swoosh as the premier logo on the rack. This is Nike’s chosen way forward: Do more Adidas Tubular Femme of what
“Unlock” is a favorite word at Nike. It falls from employees’ lips almost as freely as “performance” and “innovation,” often in noun form—as in, “That was a big unlock for us.” The argot reflects the slightly cultish atmosphere in Beaverton, where every building is named for a different Nike athlete. But it also speaks to how the brand develops products. Shoes begin as riddles. With VaporMax, the riddle was how to make Nike’s signature cushioning technology, the air bag, the only layer between foot and ground.
Air bags are Nike’s only made-in-the-USA sneaker components. They’re manufactured at two facilities, one in St. Charles, Mo., the other just outside the main campus in Beaverton. At the Oregon facility, we surrender our phones and put on safety glasses for a tour guided by Lalit Monteiro, head of Nike’s air Adidas ZX 750 Dame manufacturing innovation team. “We are the only company in the world that can make a bag that can stand the repeated stress of the foot and retain air,” he says, holding a sheet of clear TPU the size of a place mat. TPU is one of the wonders of modern manufacturing—a moldable plastic with the elasticity of rubber, used in everything from toothbrushes to drive belts. Nike’s version consists of 70 layers, alternately rigid and flexible, each roughly as thick as two human hairs.
Some 1,300 people work in Nike’s two U.S. plants, but only a few dozen workers are Nike Air Max Classic BW Dames visible as we walk the floor of the 180,000-square-foot Beaverton facility. Mostly we watch machines as they mold, melt, press, cut, inflate, and grind plastic. In one room, dozens of devices pound on finished air bags with pistons. Twelve hours of this testing, Monteiro tells us, is Adidas Gazelle Mujer equivalent to 400 miles of running.
The VaporMax production line begins with two huge reels that unspool plastic into a bus-length machine that heats and vacuum-molds them. From there, the process is literally under wraps—Nike has taped paper over the clear plastic glass on the sides of the machine.
it’s always done.
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