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Nike Air Max Classic BW Donna
« on: Nov 30th, 2017, 10:43pm » |
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The Air Max 97 was a space ship when it first debuted 20 years ago. Back then, the sneaker's design was a radical combination of curved lines and reflective colors, anchored by one massive Air bubble sole. Like many of Nike's designs, the shoe was inspired by industrial design, specifically that of the Japanese bullet trains Nike designer Christian Tresser loved so much (which is why this model quickly became known as Nike's Silver Bullet). Since its release in 1997, the style has become one of the most beloved and despised Nike shoes. Some people loved their unique look. Others felt the shoe's inherent dad vibes didn't help. But love it or hate it, on Nike Air Max 90 Mujer April 13 the Air Max 97 Silver Bullet is back.
It's not the first time the sneaker has been resurrected by Nike. The Silver Bullets were reissued in the U.K. last year and found a receptive audience among the country's Grime-rap-loving and tracksuit-wearing set. It's not surprising when you consider that London-based brands like Palace or Cottweiler—street-leaning labels that serve up a coveted mix of technical outerwear, dad hats, and graphic tees—have been instrumental in ushering in a throwback menswear silhouette that pushes baggier pants, particularly sweatpants. And you know what looks pretty damn good at the bottom of a roomier pant's elastic ankle? An Air Max sneaker.
The Air Max 97s need a more substantial pant to stand up to their chunkier silhouette. (Your best bet is probably a looser-fitting sweatpants silhouette from a brand like Champion.) Wear them with a slim jean or pair of sweatpants, and you'll look Nike Air Max 97 Femme like you're walking with a couple of silver buckets on your feet, not bullets. But at the end of the day, where you'll really need speed is in buying these retro kicks when they hit sites like villa.com and nike.com Adidas Superstar Womens Black tomorrow.
When Nike honcho Phil Knight commissions his swoosh-stripe Mount Rushmore somewhere in the wilds of the Pacific Northwest, the Air Max 95 will be one of the shoes that will be carved into the Precambrian granite outcropping. The Air Max 95 isn’t the best Nike runner ever made, it’s arguably (sorry Air Jordan junkies) the best Nike shoe ever made, an object burrowed deeply into the popular culture. Collectors flocked to it, kickstarting what would become a $75 billion global industry fueled by hype beasts, sneakerheads, and enough aspirational consumers to fill the Mariana Trench several times over. Since it’s 1995 debut, the Air Max 95 has remained a perennial bestseller. Nike churns out several new versions every year. The number of colorways is staggering: over 150 and counting. Such ubiquity has done nothing Nike Air Max 95 Womens to diminish the shoe’s cachet. It continues to be been worn by artists, actors, pop stars, criminals and, yes, even actual athletes.
Nagomo Oji knew he was stepping into history when he laced up a pair of Air Max 95s last month in Saitama City, Japan, a commuter sprawl 10 miles north of central Tokyo. What made Oji’s shoes so special was their pedigree. Anybody can walk into Foot Locker and buy a pair of Air Maxes for 160 bucks. Oji’s shoes were something quite different. To use the sneakerhead vernacular, they were “DS” (dead stock), a discontinued model that’s new, unworn, and unboxed. Even better, they were “OG. Not “original gangster,” just “original.” In other words, these vintage kicks were highly collectable, a pristine example of the very first Air Maxes that dropped two decades ago.
But something insidious has been happening to those shoes, and every other pair Nike Air Max Classic BW Donna like them, over the years. They’ve been crumbling away to nothing as they sit tucked in boxes or hidden in closets. The materials used to make them degrade over time, causing the shoes to fall apart, rendering them worthless.
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