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Adidas Superstar Womens Floral
« on: Mar 22nd, 2018, 8:45pm » |
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There are few shoes more steeped in history than the Nike Air Max 1. With its revolutionary visible air unit in its heel providing a step up from the Nike Air Max 2016 Womens competition, everyone had to have a pair when it made its debut in 1987 (myself and my family included). However, did you know that before Air Max 1, there was another? Meet the Air Max Zero aka, ‘The one before the 1’ - a trailblazing shoe that was designed in 1985, un-released until 2015 and the very first piece in the Air Max puzzle.
Now available in a range of new season colourways including a striking triple-black launch, it provides both a step back in time and step forward in the style stakes. A pre-concept design to the iconic Air Max 1 by then-developer Mark Parker and Tinker Hatfield, Air Max Zero is more than a mere footnote in the Air Max 1 story having played a key part in its final development. Why then did we need to wait so long to get our hands on a pair? Essentially, because it was way ahead of its time. “Not Nike Air Max 1 Damen just in regards to its appearance, but also in terms of the construction it required,” Tinker Hatfield says. “The technology and materials available to us at the time weren’t advanced enough to execute the original vision.”
However, fast-forward almost three decades later, and a new chapter was ready to be written. Seemingly forgotten in the Department of Nike Archives, its sketch caught the attention of the Nike Sportswear design team some 30 years down the line when they were searching for ways to celebrate the second annual Air Max Day. Upon updating it with the latest Nike innovations, it was then launched to a modern day audience to provide a covetable piece of Nike history in a range of new season colours, and provide both style and substance in equal measure. Its key design features? While still keeping its distinctive Adidas Superstar Womens Black visible Max Air Unit in the heel, its bootie-inspired construction and sock-like breathable textile upper are nods to Tinker’s original concept. When combined with its premium triple black colourway, lightweight cushioning, sleek silhouette and super comfort, it makes for a style and lifestyle staple of the highest order and a must-have in anyone’s shoe wardrobe if you ask us.
Whenever my dad took me to his shoe stall in the Dandenong markets, there were always a few rattled-looking customers asking if we stocked TNs. It was the early 2000s, and these grimy customers might have sported weathered faces and ankle monitors, but they also rocked the freshest kits a train station hang-around could dream of. Snap Nike Internationalist Dam button Adidas trackies, Sergio Tacchini spray jackets, bum bags, and Nike TNs—straight out of the box.
The shoe's hefty Adidas Superstar Womens Floral $240 price tag and aggressive look instantly placed it on a golden pedestal. I remember chasing the latest colours harder than all of my teenage crushes combined. The first pair I ever bought were black with green swooshes. They were half-price at Footlocker and a size too small, but I told my dad they were a perfect fit. It was worth all the pain. The venomous green veins that wrapped around the shoe in hard plastic echoed the sentiment of a poisoned carcass. The shoes were an emblem of thuggish anarchy, a subtle air-raid to your peers that you were "doing well" off the street. When you wore TNs you became part of an underground movement governed by the remnants of DMX, the Slim Shady EP, and graffiti Adidas Superstar Damen Schwarz culture.
Before TNs, I don't remember anyone's shoes receiving compliments. The whole sneaker geek movement was incredibly niche, so it was either you stood out with your TNs or you didn't. It was also the only time young larrikins did anything that got them more props from guys than girls. In fact most girls seemed to hate TNs, and thought wearing them was a totally self-indulgent endeavour.
Today, TNs are selling in the suburbs just as hard, but their statement has shifted to something more ironic. These days they're worn by guys re-appropriating 90s sports chic with their dad's Kappa jacket and a Nautica cap. And yet, adoration for the shoes is just as devout as it ever was.
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