xiaoxiangyu
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This team of outside partners
« on: Sep 18th, 2016, 10:55pm » |
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The FuelBand's road to reality began in March of 2010, when a three-person Nike team flew to San Francisco to share their idea with the industrial design firm Astro Studios. "They had this concept of a tennis sweatband with an electronic watch," Astro design EVP Kyle Swen recalls, as he sits in the same third-floor conference room where the meeting took place. "They wouldn't even leave us the pitch; it was super confidential." Nike also consulted engineering firms Whipsaw and Synapse, and longtime digital marketing agency R/GA.
This team of outside partners created hundreds of prototypes, imagining Nike Free Run 3 Dames concepts for displays that resembled an Amazon Kindle Adidas Stan Smith Femme screen; bands that fully illuminate with color; ones that Nike Air Max 90 Femme Noir fit over your leg or upper arm; and even a fastening system Nike Air Max Tavas Mens modeled after a gas nozzle.
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