xiaoxiangyu
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just raise app visibility
« on: Dec 29th, 2016, 1:06am » |
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Marketers may assume that consumers Nike Air Max 90 Essential Womens head to an app store to find new apps—and a good portion do. In fact, 40% of smartphone users browse for apps in app stores. They remain a popular way to find new apps, from the latest in gaming to fitness tracking, music streaming, and much more. App stores are not the only way to discover apps, though. People are finding out about apps in all kinds of instances while using their smartphones—when they're engaged in an app, searching for another specific app, watching a YouTube video, or www.azene.fr even surfing a mobile website. Search is a major source for app discovery, according to our research: One in four app users discovers an app through search. Say, for example,Nike Air Max 90 Herr Svarta a business traveler has to fly to Miami on short notice and needs to find a place to stay. He heads to Google Search to look for "hotels in Miami" and finds an app that lists Nike Air Max 90 Dam Leopard available local hotel rooms and short-term rentals. Because he's a frequent traveler, he decides to download the app to help him book his stay.Discovery through a search engine is especially prevalent for local apps, as are the tech (looking for reviews of new gadgets, for example) and travel (such as wanting to confirm trip Nike Air Max Classic BW Femme details) categories. In these three categories, people are 26% (local), 59% (tech), and 30% (travel) more likely than the average to use search to find the apps they Nike Air Max 90 Womensseek.People not only turn to search to find new apps; they actually download apps because of search ads. They're among the most effective ad formats for driving app downloads: Nike Air Pegasus 83 Femme Of those who downloaded an app based on an ad viewed on their smartphone, 50% said they were prompted to do so by a search ad. This shift in how consumers find and learn about new Nike Air Max 1 Hombre Azules apps paves the way for marketers to rethink their brand's approach to app discovery. And there's good reason to tap into search to help boost app awareness. Search ads don't just raise app visibility; they also drive app downloads—by being there at the exact moment when a consumer is actively looking for apps. For Nike Air Max Command Mujer marketers, this means making sure your app stands out wherever smartphone users are looking to discover apps relevant to their interests. And with Statista2 reporting Nike Air Max 90 Womens Pink that over 3 million mobile apps are currently available for download, that factor is more important than ever in today's flooded app market.
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