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Adidas Superstar Dame Guld
« on: Feb 7th, 2017, 9:34pm » |
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In early February 2016, adidas —in collaboration Adidas Superstar Dame Guld with female influencers and athletes — launched a women-only running shoe. Introducing the PureBOOST X, made for the "new-age athlete." But who is that exactly, and what makes this shoe different for Nike Air Max 2017 Homme this target?
Over the last five to 10 years, the fitness conglomerate has noticed a new type of athlete emerging in the market. No longer is it a requirement of these ladies to compete professionally but rather Canada Goose Jacket Womens> create new paths in Adidas Superstar Mens Black their personal lives, conquering challenges and climbing new heights of their own. Whether that's exemplified by a lawyer-turned-fitness-instructor who is now training for a 100-mile ultra marathon, or Canada Goose Coat Womens an individual who couldn't run a mile five years ago and is now participating in half-marathons around the world, these females are giving new meaning to the term athlete. The brand described this drive Nike Air Max 2017 Donna of life as "having no off-season" and these women as "redefining sport on their own terms, every single day." And out of that premise came PureBOOST X.
What we love: The stylish look that many running shoes Nike Roshe Run Dames Roze lack, form-fitting midsole thanks to a floating arch, and the added bounce from the BOOST foam.
The process began by understanding what these everyday athletes wanted in a performance running shoe. "Women runners want something Nike Air Max 90 Femme that is the ultimate combination in performance and style, with no compromise," explains Jennifer Thomas, senior director for global brands, running, at adidas.
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