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Adidas Ultra Boost Femme
« on: Jul 29th, 2018, 8:16pm » |
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In 1998, Nike was riding high off the massive Nike Air Max Command Femme success of its Air Max 97 and Air Jordan 12 sneakers. The former became an overnight favorite amongst 1.0 sneakerheads; the latter MJ wore in 1997 while winning his fifth NBA title (including that game he played while trying not to ralph all over Scottie Pippen's jersey). But then came the Air Max 98. In the face of high expectations for the next edition of the shoe, Nike...kind of put up a brick. The 98s weren't outright hated, but were criticized for looking too similar to the 97, despite their fresh new colorways. As a result, the 98s became one of Nike's few "forgotten" Air Max sneakers.
That all changed when a skate brand Adidas ZX Flux Womens from New York took a crack at the silhouette. In 2016, Supreme injected the 98s with rocket-Nike Air Max Classic BW Donnapowered hype, doing the shoes up with colors that drew from Prada Sport kicks of old. And now, twenty years after they first hit shelves, Nike is bringing back the Air Max 98s in their original colorway, known among collectors as the "Gundam" for their resemblance to the anime character. And considering the folks buying hyped-up Nikes Nike Air Max Thea Dame today are the ones who were watching Gundam back in the day, the Adidas Stan Smith Feminino Air Max 98s are poised to become one of the most coveted sneakers of the year. It's long overdue.
Back in '98, what made the Air Max 98s technologically advanced was their full-length Air sole, which 20 years later looks like the Step 1 in a progression that ends with the Nike Air Max Classic BW Dames all-air, all-the-time Nike VaporMax. But that's not has people most excited about their comeback. For one, this is the first time they've ever returned to shelves since their OG release. And style-wise, the white, blue, and red colorway couldn't be a better fit for today's oversized sneakers and track pants-obsessed culture. Our take: if you're still rocking with skinny jeans in January 2018, these aren't the kicks for you. But if you've ventured into looser-fitting trousers or retro track pants (barring the ones Nike Air Max Thea Donna with three stripes on them), then the Air Max 98s belong on the top of your list. It only took 20 years, but one of Nike's forgotten shoes is finally getting some attention.
2018 marks the 20th anniversary of Nike‘s Air Max 98 and it’s time to celebrate. In honor of the milestone, the low-top silhouette will be releasing in a crisp “Triple White” colorway. This pair joins the “UK” iteration which is highlighted with Adidas Ultra Boost Femme metallic gold detailing on the upper and lateral.
Silver tones replace the gold on the “Triple White” upper. The textures on the shoe add much-needed dimension to its monochromatic profile. Those who love a white sneaker should definitely consider copping these kicks.
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