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Adidas Stan Smith Womens
« on: Jun 21st, 2018, 8:16pm » |
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The top-selling shoe on the market in 2016 didn’t come with any revolutionary technology. It wasn’t part of a collaboration with Drake, Rihanna, Kanye West or the many other celebrities and artists putting their stamp on footwear these days. And it definitely wasn’t something new.
It was the Adidas Superstar, a streetwear staple known for its three stripes and iconic shell toe that dates back to 1969. It doesn’t come with a hefty price tag, so you’ll find the Superstar on the feet of toddlers, Nike Air Zoom Pegasus 34 Womens teens, millennials, and the older crowd that might even remember when legendary rap group Run-DMC wore them unlaced back in the late 1980s.
Adidas
More Asics Gel Lyte 3 Womens importantly, the success of Superstar is part of a broader resurgence for Adidas AG that has a growing number of consumers and investors switching Nike Air Huarache Mujer from “Team Nike.”
Long considered by many to be a euro- and soccer-centric niche player, Adidas has been a big winner in the increasingly popular athleisure fashion trend, where clothes and sneakers designed for exercise, are instead worn for work, school and elsewhere.
The German sportswear giant’s rise hasn’t gone unnoticed by the market: the stock is up more than 65 per cent in the past 12 months and has more than doubled since the start of last year, while Nike shares have languished.
A big reason Adidas has become an investor Nike Air Huarache Womens darling is the fact that it’s making a real run at ‘The Swoosh’ on its own turf. This is evident in Adidas’ 20 per cent-plus growth in core regions Adidas Superstar Femme Noir such as North America, Western Europe and Greater China.
“Adidas continues to clearly outgrow Nike globally,” said Chiara Battistini, a retail analyst Asics Gel Lyte 3 Womens at J.P. Morgan. “This has been a key revenue and profit driver for Adidas.”
But if the Superstar’s spot atop the shoe list symbolizes Adidas’ growing popularity and the success of their marketing efforts, the rest of the Top 10 list tells a different story.
One of the key factors behind performance, he points out, is staying healthy - and too much cushioning can undermine the solid grounding of the foot that helps to prevent injuries.
"Imagine jumping off something onto a stable surface like a carpet, then imagine jumping onto a pillow. Think what could happen to your ankle."
Choosing a running shoe, he says, can often present a "dilemma" between an immediate boost to performance Adidas Stan Smith Womens and minimising the risk of injury. No two runners are built the same, so what may be best for one may be bad for the next.
As a keen runner now Nike Air Max 97 Womens eight weeks away from my second marathon - having truly appreciated the meaning of the word "agony" during my first - I wanted to know if some of this Adidas "greatest ever" magic could work on me.
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