laomei
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more than one billion US dollars of fashion techno
« on: Mar 7th, 2016, 11:45pm » |
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Luxury online shopping Cheap Princess Prom Dresses site Farfetch is actively expanding state, announced the launch of its children's clothing and beauty product line. The move was seen as the latest move by the company to a lifestyle brand development. Farfetch in year of 2008 founded by the Portuguese entrepreneur José Neves, is headquartered in London and has offices in New York, Los Angeles, Guimaraes, Porto, Sao Paulo and Tokyo. Farfetch cooperation with buyers shop by way of commission, buyers shop on average 30% of sales come from Farfetch website. Farfetch Chief Marketing Officer Stephanie Horton expects sales website or the total amount of goods will grow from $ 500 million in 2015 to $ 800 million. Farfetch more raised $ 86 million last year, making it the valuation of more than one billion US dollars of fashion technology leader. With the global growth momentum last year, Farfetch establish new offices in Japan and Australia, and in May last year to buy British famous boutique Browns. Stephanie Horton believes that the beauty industry overall retail environment is a huge category, so the company is planning to develop the category. Currently, Farfetch.com cooperation with Space NK, operates a total of 100 global beauty brands, including Hourglass, Cheap Prom Dresses Eve Lom, By Terry, Lipstick Queen and Chantecaille. Cosmetics retailer Space NK is headquartered in the UK, its 86 stores worldwide. According to the news shows, Space NK will become the first in Farfetch selling beauty retailers. But this partnership is not the only, Farfetch chief marketing officer Stephanie Horton said the team will assess this category, and seek other partners in the next period of time. In addition, Farfetch has today announced the launch of children's clothing line. Times Farfetch new on-line children's clothing line includes series newborn, infant and child series series, 12 years of age for the target consumer groups. And its 16 boutiques from the sale of goods from 70 brands, including Stella McCartney Kids series, British style children's clothing brand Hucklebones, Caramel Baby, Roksanda and Burberry children's clothing line. Farfetch CEO and founder José Blue Prom Dresses Neves believes that tens of thousands of consumers visit the website and browse fashion and lifestyle products, they require new children's series products. Therefore, the company hand in hand to buy a major boutique shop offers a carefully prepared product line for consumers. Farfetch Chief Marketing Officer Stephanie Horton said, consumers have always had a lot of problems need to consult, in particular with regard to children. Over the past eight years, the company has no new category expansion, now is the best time to add some new platform elements. According to the company forecast, currently has about 5% market partners to provide children's product line, and the future Farfetch will soon add new boutiques. Recently, the German luxury brand Hugo Boss Group announced that has reached eight years of serving the Group CEO Claus-Dietrich Lahrs departure.
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