nuliba
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which reflect products scheduled for delivery in c
« on: Mar 31st, 2016, 2:46am » |
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Nike Inc. is betting that going back in time will lead to future success.
Amid much fanfare last week, Nike unveiled its highly anticipated self-lacing sneakers, a nod to the futuristic shoes Marty McFly sported in the 1989 film “Back to the Adidas Running Schuhe Future Part II.” Dubbed the HyperAdapt Trainer 1.0, these new kicks, which should be available for the holidays, will have a heel sensor that adjusts the fit depending on the user. No laces needed.
Sure, these could prove little more than a novelty. And it would take Nike Air Max 90 Dames quite some time and sales before they could move the giant company’s financial needle.
Still, innovation in footwear is vital. In a difficult environment for many retailers, footwear—typically less volatile even amid adverse weather conditions—has been a driving force for Nike, accounting for more than half of overall sales.
With the world’s biggest sportswear maker releasing fiscal third-quarter results Tuesday, how its basketball shoes and other sneakers fare will go a long way in determining the market’s reaction.
Analysts estimate earnings of 48 cents a share for the Nike Air Huarache Homme period ending in February, up 9% from the same period a year ago. Nike has exceeded Wall Street’s estimates for 14 quarters in a row and all but twice over the past five years. Revenue is expected to have risen 10% to $8.2 billion. Nike has enjoyed double-digit sales Adidas Superstar II growth for eight straight quarters.
Nike’s “futures orders,” which reflect products scheduled for delivery in coming months, also are closely watched. These rose 15% in Nike’s most recent report in December, better than expected.
Nike Inc. unveiled sneakers with self-lacing technology that it plans to sell later this www.nikedameherreoutletskos.com year as the sportswear company looks to one-up rivals in an increasingly tech-driven athletic market. The WSJ's Lee Hawkins discusses the announcement.
Despite some choppiness recently, Nike shares still have a strong track record. Up by more than one-quarter Adidas Forum Lo Frauen over the past year, they have surged by nearly 7,000% since “Back to the Future Part II” was released.
Lacking a time machine, such gains can’t be relived. But, with shares trading at 27 times projected earnings over the next 12 months, Nike’s multiple is near its average over the past year and lower than that of rival Under Armour Inc.
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