nuliba
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The drive to make something faster
« on: Apr 4th, 2016, 10:43pm » |
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That Nike Air Max 90 Dame athletes are also increasingly being treated like Hollywood stars by the fashion world, sitting front and center at shows and appearing with models like Gisele Bündchen on the cover of Vogue, in turn creates a style halo around their endorsement partners.
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After the sweatshop scandal of the 1990s, which included charges of poor labor conditions and abuses at Asian factories where Nike had outsourced production, the company restructured and has placed sustainability at the core of its identity. The shorts in Nike’s 2014 World Cup uniform were made of 100 percent recycled polyester, and the Flyknit technology, wherein the entire upper part of the shoe is knit into a seamless form, means there is zero material wastage. Hannah Nike Free 5.0 Femme Jones, Nike’s chief sustainability officer, said her goal was a “closed-loop system.”
The drive to make something faster, slicker, lighter, warmer has spilled over into the wearables space. Nike has two design streams going at any given point: one that has to do with long-term technical research and development, and one that focuses on collections released four times a year, like fashion collections, with new colors and prints and silhouettes. When a new material or advance is ready for market, it creeps into the seasonal collections. It took close to three years for Nike to figure out how Nike Air Max 90 Essential Dame to make the shoe Mr. Newson, the industrial designer, wanted, with one seamless mold, for example; Nike Shox took 15 years. “We have to wait for the materials to catch up to the ideas,” Mr. Spiering said.
As it happens, Tim Cook, the chief http://www.fed-kamenz.del executive of Apple, another outsider company with intentions on the fashion world, is on the Nike board. It could be a coincidence, but if so, it is a telling one.
On the western edge of the Nike campus there is a glass and steel building that is not like the others. It is not named after an athlete, like the John McEnroe building, where the executive offices are, or the Tiger Woods, where the conference center is. It is not all blond wood and long corridors, as are the rest of the structures.
Rather, it is an airy, loftlike space called Blue Ribbon Design Studio, which opened just a Timberland Pas Cher year ago. It is full of bolts of fabric and sewing machines, silk-screen printers and other creative tools, and looks like nothing so much as “art school but better,” according to Ryan Noon, a graduate of Central St. Martins in London, who directs it. Before coming to Nike, he was a print designer for Alexander McQueen. The space even has its own scent, which Mr. Noon created and named “Freedom of the Creative Mind,” a combination of canvas, gesso, sawed wood and “sexy Nike designer sweat,” he said. Also its own uniform: graphic light blue and white smocks, “like what they wear in couture ateliers.”
Blue Ribbon was built, he said, because Nike realized that its designers needed an unstructured space where they could just play around and make things — almost anything they wanted. It is the ultimate creative indulgence.
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